Terms of service

The agreement between your business and Marka Modern Retail Private Limited for the use of MARG Ship.

Last updated 29 August 2026 · Version 1.0

These terms apply when you create a MARG account, connect a store or a courier, or send a message through MARG. If you are agreeing on behalf of a company, you are confirming that you may bind that company. If you do not agree, do not use the service.

1. Who you are contracting with
2. What MARG provides
3. Your account and your people
4. Couriers and your own rate cards
5. WhatsApp, and the rules that come with it
6. Data — who owns what
7. Fees, messaging charges and payment
8. Availability and support
9. What you may not do
10. Suspension and termination
11. Warranties and liability
12. Changes to these terms
13. Governing law

1. Who you are contracting with

MARG Ship is operated by Marka Modern Retail Private Limited ("MARG", "we", "us"), a company incorporated in India. "You" means the business that holds the MARG account.

2. What MARG provides

MARG is a multi-carrier shipping platform. It synchronises orders from your store, screens addresses, allocates parcels against rate cards you supply, prints labels, records dispatch scans against a manifest, tracks shipments, handles failed deliveries and returns, and reconciles what was shipped against what your store believes.

MARG is not a courier and not a freight reseller. We do not carry your parcels, we do not hold your stock, and we do not take title to anything you ship. Your contract of carriage is with your courier, on the account and the rates you negotiated. Where MARG shows a price, that price comes from a rate card you gave us.

3. Your account and your people

You are responsible for everything done under your account, including by the users you invite. Roles determine what each person can see and whether data may leave as a file; keeping those roles accurate is your job, not ours. Tell us promptly if you believe an account has been compromised.

Accounts are deactivated rather than deleted, so the access log remains readable. A deleted row would turn that history into initials nobody recognises.

4. Couriers and your own rate cards

You bring your own courier accounts and your own negotiated rates. You are responsible for the accuracy of the rate cards, serviceability files and pickup details you load, and for keeping your courier credentials valid.

Where an adapter for a courier is not built, MARG says so on that courier's own row and will refuse to book rather than pretend. Where MARG can price an order, allocation follows the rules you set. A refusal to allocate is a designed outcome, not a failure.

5. WhatsApp, and the rules that come with it

MARG connects your business to the WhatsApp Business Platform. Depending on how you onboard, messages are sent either from a WhatsApp Business Account you own, or from MARG's platform number on your behalf.

Meta's terms apply to you as well as to us

Your use of WhatsApp through MARG is additionally governed by Meta's WhatsApp Business Terms, the WhatsApp Business Messaging Policy and Meta's Commerce Policy. Where those documents and these terms conflict on the subject of messaging, Meta's govern. We are required to pass their obligations on to you, and to act when they are broken.

Opt-in is your obligation, and it is not optional

You may only message a person who has given you prior opt-in to be contacted on WhatsApp at that number, for the kind of message you are sending. You must be able to evidence that opt-in: where it was collected, when, and what the person was told they were agreeing to. Do not upload purchased lists, scraped numbers, or contacts who opted in to a different business.

Opt-out is honoured immediately

MARG recognises stop words in English and Hindi on any inbound message and suppresses that number for your account from that moment, in both campaigns and transactional sends. You must not attempt to circumvent a suppression, and you must honour opt-outs collected anywhere else — a person who unsubscribed by email has still unsubscribed.

Templates

Message templates are submitted to Meta for review from within MARG. Meta approves, rejects, pauses or disables templates at its own discretion and on its own timetable. MARG reports Meta's verdict; it does not influence it, and cannot appeal it for you.

Quality, limits and things Meta can do

Meta rates the quality of your number and sets a messaging limit from it, and may restrict, ban or disable a WhatsApp Business Account. Those are Meta's decisions. MARG will surface them to you as soon as we are told, and will stop sending on a number Meta has restricted.

6. Data — who owns what

Your orders, shipments, scans, manifests and buyer records are yours. MARG processes them to run the service you asked for. We do not sell them, and we do not use one merchant's data to serve another.

Buyer phone numbers, addresses and names are personal data. You are the controller of that data; MARG is your processor. You are responsible for having a lawful basis to give it to us, and for telling your buyers what happens to it. How we handle it — retention, encryption, deletion, sub-processors — is set out in the privacy policy, which forms part of these terms.

Every panel and manifest exports on demand, including on the way out. Data you have deleted is deleted; append-only records such as the access log and scan history are retained for the periods stated in the privacy policy, because their value is that they cannot be rewritten.

7. Fees, messaging charges and payment

Software fees are those shown on your plan or in your order form. Unless stated otherwise they are exclusive of GST and other applicable taxes.

WhatsApp conversations are charged separately from software fees. Meta prices conversations by category and those prices change. Where MARG is the account of record with Meta, we re-bill conversations to you at the rate shown in your console, which is visible before you send and applied at the moment a conversation opens. Where you hold your own billing relationship with Meta, Meta charges you directly and MARG charges only for software.

Shipping protection and claim payouts, where you have switched them on, are governed by the rules shown in your console at the time a parcel is protected.

Invoices are payable within the period stated on them. We may suspend service for non-payment after notice.

8. Availability and support

We aim to keep MARG available continuously and will give reasonable notice of planned maintenance. We do not promise uninterrupted service, and parts of MARG depend on systems we do not control — courier APIs, Meta, your store platform. An outage at one of those is not an outage of MARG, though it will look like one to you, and we will say which it is.

9. What you may not do

• Send messages to people who have not opted in, or after they have opted out.
• Use MARG to ship goods you may not lawfully ship, or to send content that is unlawful, deceptive, or prohibited by Meta's Commerce Policy.
• Misrepresent who you are, on a label, a tracking page or a message.
• Share credentials, resell access, or use MARG on behalf of a business that has not accepted these terms.
• Attempt to access another merchant's data, probe the service for vulnerabilities without written permission, or interfere with its operation.
• Load rate cards or serviceability data you do not have the right to use.

10. Suspension and termination

You may stop using MARG at any time and ask for your data. We may suspend or terminate an account for non-payment, for a breach of section 9, or where Meta or a courier requires it. Where the reason is a messaging-policy breach we will act quickly, because the alternative is a restriction that affects every merchant on the platform.

On termination you keep the right to export your data for 30 days. After that we delete or anonymise it on the schedule in the privacy policy.

11. Warranties and liability

MARG is provided as described in your plan and in the product. To the extent permitted by law we exclude implied warranties. We are not liable for indirect or consequential loss, for loss of profit, or for loss or damage to goods in transit — which is a matter between you, your courier and any insurance you hold.

Our total liability in any twelve-month period is limited to the software fees you paid us in that period. Nothing here limits liability that cannot lawfully be limited, including for fraud or for death or personal injury caused by negligence.

12. Changes to these terms

We may change these terms. Material changes will be notified in the console or by email at least 14 days before they take effect, and the version and date at the top of this page will change. Continuing to use MARG after that date is acceptance. If you do not accept a change, you may terminate before it takes effect.

13. Governing law

These terms are governed by the laws of India. The courts at [seat — insert city] have exclusive jurisdiction, save that either party may seek injunctive relief anywhere it is needed.